1. Bury your thoughts, your past, and the friends who know you well.
  2. Develop and use abundantly a dictionary of words that mean little but comfort the masses.
  3. Ignore the difficult problems and transform the easy ones to appear difficult.
  4. Give yourself credit for everything and blame others for your own mistakes.
  5. Capitulate to none of your weaknesses by constantly questioning their origins.
  6. Play on the guilt of others towards race, gender, or ethnicity to shame their thoughts and change their votes.
  7. Lie to the masses so egregiously words cannot but become believable.
  8. Use cynicism against your opponents as a ploy to deflect from your own mediocrity.

And finally,

8.5.   Surround yourself with people who are capable of lying incessantly.

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